Case Study: Baldwin Bone & Joint - Turning Digital Patient Demand into Appointments and Surgeries

Baldwin Bone & Joint is a multi-provider orthopedic practice serving patients across the Gulf Coast region. Like many orthopedic practices, they see strong digital interest from patients researching symptoms and conditions online before deciding whether to schedule care.

While digital patient demand was consistent, converting that demand into scheduled appointments and appropriate surgical cases had become increasingly inefficient for staff and providers.

In mid-2024, Baldwin Bone & Joint partnered with Clinekt Health to deploy OrthoCheckAI, an AI-driven orthopedic intake and triage agent that sits directly on the clinic’s website.

The Challenge

Before OrthoCheckAI, Baldwin Bone & Joint faced several common operational challenges.

High volumes of unqualified inbound patient inquiries
Front-office staff spending significant time on manual triage
Mismatched consults that did not convert to procedures
Limited visibility into which digital patients were likely surgical candidates

Despite steady website traffic, too many patients stalled before scheduling or booked appointments that were not clinically appropriate.

The Insight

The Baldwin Bone & Joint team identified that the core issue was not traffic volume but timing.

Patients were reaching out before they understood the likely severity of their condition, whether surgery might be indicated, or which provider was appropriate. By the time staff engaged, expectations were often misaligned.

The goal became clear. Introduce clinical structure and guidance earlier in the digital journey, before an appointment is ever scheduled.

The Solution

Baldwin Bone & Joint implemented OrthoCheckAI as a front-end AI agent embedded directly on the clinic’s homepage.

OrthoCheckAI engages patients when they arrive on the website and guides them through a structured orthopedic symptom assessment. Based on injury type, severity, and risk indicators, the system helps determine whether a patient should schedule an appointment or pursue an alternative care path.

The system operates alongside existing workflows without requiring additional staff, software training, or increased marketing spend.

October Results

In October, Baldwin Bone & Joint saw a clear shift in how digital patient demand translated into clinical outcomes.

During the month, OrthoCheckAI contributed to a consistent flow of qualified patients scheduling appointments directly from the website, strong downstream surgical volume from those visits, and fifty two thousand five hundred dollars in attributed revenue.

These outcomes were achieved without adding staff or increasing marketing spend.

Operational Impact

Beyond revenue, Baldwin Bone & Joint experienced meaningful operational improvements.

Front-office staff spent less time on manual triage
Providers saw more appropriate patients earlier in the care journey
Clinic throughput improved without added operational burden

Why It Worked

OrthoCheckAI succeeded by meeting patients at the moment of highest intent and providing structure instead of guesswork.

Patients were guided through condition-specific questions rather than static forms. Expectations were set before scheduling, leading to better alignment between patients and providers.

Looking Ahead

Baldwin Bone & Joint continues to use OrthoCheckAI as part of its digital front door strategy.

By improving how digital patient demand is captured, qualified, and routed, the practice has been able to grow appointment and surgical volume while keeping operations efficient.

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